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How “read between the Wines” became the best wine podcast ever

When you think of wine, you might imagine a beautiful vineyard, a place for making syrah, sauvignon, and your favorite merlot.

But for Pierre Ferland, wine is not only about what is in the bottle, but about the people behind it.

Pierre, a former financial management and restructuring expert who is now running a business that is specialized in grape refinery branding, is also a host Read among winePodcast tells the story of wine makers and their journey.

But Pierre’s trip to the launch Read among wine layered like the wine that he likes.

Let’s look closer to how he became one of the top podcasts in the wine making genre.

From booths to vineyards

The story of Pierre begins with his hobby. Inspired by podcast How do I build this By Guy Raz, Pierre wanted to create something similar for Canadian entrepreneurs. But important conversations with friends change everything.

“Two of my friends said, ‘You will make podcasts about wine, right?’ I said, ‘No, I’m making a podcast about business.’ And they said, ‘Pierre, you retire because you are sick and bored with the business. Why did you go back there? You should make podcasts about wine – and are wine makers. ‘”

Although he was hesitant, hesitant to talk about wine in a field dominated by experts, Pierre decided to lean on the field he liked. He created a concept that rejects the assessment of traditional wine, and instead focuses on the story behind the bottle.

“Who am I so I can tell someone what wine should they like? I want to focus on the community – their travel, their philosophy, their relationship with the homeland. “

That personal touch is the core of the podcast.

Podcast that prioritizes telling stories

Unlike many grape podcasts that rely on records or judgments of the tasting, Read among wine The first and most important is about human relations and history. Pierre interviewed wine makers (some of them were 10th generation wine makers), exploring their lives, challenges, and philosophy that shape what is in the bottle.

And the best part? You will not expect a formal interview style. Pierre podcast develops in a conversation style that feels intimate and authentic. He prepared a detailed interview plan but leaving space for unexpected things. “Nine out of ten, plans failed after the first 15 minutes,He laughed.

The combination of this structure and stream helps Pierre describe the most extraordinary stories for her listeners, who respond with enthusiasm, quoting focus on storytelling (and away from wine assessment) as their favorite aspects.

How Pierre reaches global viewers with his podcast

Pierre podcast starts from a small scale, with a focus on the local wine refinery in Ontario, Canada. But news spread quickly. When he started showing international guests, the event got an attraction, connecting with audiences around the world.

Although not too focused on social media, Pierre has built a loyal audience. He promoted his podcast on Instagram and LinkedIn, but more importantly, he used a network that developed with more than 1,200 industrial contacts to spread the news.

The promotion of each episode includes press releases sent to wine makers, distributors, and importers worldwide. Guests also play a role, share episodes in their network. This collaborative approach has produced results Read among wine Achieve an impressive opening level of email up to 64%.

Global reach of Read among wine has also opened the door to unique opportunities. Pierre proudly noted that the podcast was the only wine podcast that was displayed in large airlines such as Canadian water. “Seeing my podcast in the flight entertainment system is one of the coolest moments in my life,“He admitted.

But now, Pierre’s episode is enjoyed by listeners in more than 70 countries. Not a small achievement!

Quality plays a big role (and this is the way podcastle helps)

One of the best things to note about Pierre is the fact that he is very thorough, and his dedication to quality plays a major role in the success of his podcast. “I represent my guest brand, and that is a big responsibility. If I miss the target, then their reputation is at stake.

Initially, attention to details means editing for hours. But finding a podcastle tool simplifies the workflow, cutting the post -production time of at least eight hours per episode:

“I once conducted a locally interview here … we were in the basement. It was very echoing, with a high ceiling. I returned and tried to work on the post -production episode, but the results were bad. I called him back and said, ‘Listen, I apologize, but we have to record it again because I don’t want to publish it. Sounds terrible. “

Then, he mentioned the use of podcastle magic dust to deal with similar problems:

“I have one episode that is very echo, and I try Magic Dust. It came back, and I almost cried. “

And yes, that is tears of happiness.

Surprise, challenges, and milestones

For Pierre, a podcasting trip full of surprises. Technical challenges, such as achieving the best audio quality, initially felt heavy. But the discovery of tools such as podcastle changes its workflow, changing the tiring editing process that requires 10-15 hours a week for one episode of 1 hour long to a smooth and efficient process that can be completed in one afternoon.

The popularity of the podcast also exceeds its expectations. A survey reveals that the listener really appreciates the focus of storytelling and an uncritical approach. This validation strengthens Pierre’s belief to remain loyal to his values.

From podcast to documentary? Peek at the 2025 project

When Read among wine Has achieved success as an audio podcast, Pierre eyeing a new challenge: video content.

Inspired by Anthony Bourdain’s style, he plans to launch a YouTube channel in 2025. This is not only a simple video version of his podcast, but a documentary -style series that brings viewers to vineyards and underground warehouses, displaying heart contents. and the souls of wine makers and wine makers.

“This is more than just a wine, this is about culture, land and its people. I want to create something deep and visually amazing“He explained. This ambitious project is still in the planning stage, but Pierre has conducted research and prepared the shooting of his first episode.

Toasts for the story that shapes us

Read among wine is a perfect example of what can be achieved by the power of storytelling. By focusing on people and their journey, Pierre has created a space where the listener can be connected to a more personal wine maker.

Along with the development of podcasts, extending to new videos and distribution channels, there is one thing that remains clear: Pierre’s desire for the authenticity and relationship between humans is the core of everything he does.

If you haven’t listened to it Read among wineThink of this invitation to pour a glass and press your rotation!

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